Practice Marketing Camp
Market your practice without getting stuck.
You didn't go to school to be a marketer. You can't afford to spend thousands of dollars per month for meh results from marketing agencies that promise it all but deliver nothing.
Good news: Despite your limited time and never-ending to do list, you have everything you need to be successful marketing your practice. Cut through the noise, confusion, and decision fatigue and get your marketing squared away with Phil in just 4 weeks!
🏕️ Practice Growers Camp
Market your practice without getting stuck.
You didn't go to school to be a marketer. You can't afford to spend thousands of dollars per month for meh results from marketing agencies that promise it all but deliver nothing.
Good news: Despite your limited time and never-ending to do list, you have everything you need to be successful marketing your practice. Cut through the noise, confusion, and decision fatigue and get your marketing squared away and taking less than 10 minutes per day.
4-Week Camp Designed Specifically for Private practices to Master Marketing
Ideal New Patient Avatar
Trying to speak to everyone at once ends up being heard by no one. We teach you how to create a Ideal New Patient avatar that speaks directly to a specific patient that would benefit from your Practice model.
Authentic Videos & Images
Fancy doesn't work. Your patients rave about you because of the care you provide...and your Authentic self is all new patients need to be convinced that you're the right fit for them. don't be fancy. be real & gain New patients every single week.
Script Like A Pro
Once you master the Script Like a Pro format, it will take just moments to put together what you want to communicate. faster scripts means more content and more chances to wow your future patients.
Stay Unstuck
We walk through, based on your ideal new patient avatar, exactly where, when, and how to post. you'll stay unstuck as you follow our specific guides for posting on the most important platforms to reach new patients.
Learn How To:
Identify your ideal patients
Identify the exact people you’re best equipped to help. Learn how to find them, understand what they’re struggling with, and become the expert they trust to solve itClarify your message
Develop clear, compassionate language that resonates deeply with your audience—so they feel seen, understood, and ready to take the next step toward care.Market by showing your expertise & approach
Learn how to create call-to-actions that feel natural and aligned, guiding people toward working with you when the timing is right.Create high-trust content with purpose
Build content that educates, reassures, and draws people into your orbit so when they are ready they know whom to turn toDeliver your message the smart way
Know what to post, where to share it, and when to show up—based on what fits your schedule and where your ideal patients are already spending time.
How Camp Works:
Start with weekly lessons—on your schedule
Each week, you’ll receive a focused video training that you can watch anytime. No live zooms, no scheduling conflicts—just short, actionable lessons you can absorb at your own pace, whether that’s 6am with coffee, on your commute, while making dinner or 9pm after bedtime routines.
Follow a clear, step-by-step structure
Camp is organized to guide you through the exact order of operations—first identify your people, then craft your message, then build your orbit. You won’t have to wonder what to do next or which pillar to focus on. It’s all mapped out.
Participate in a private group chat (not a giant Facebook group)
You’ll be part of a small, focused group of like-minded practice owners. You can share wins, ask questions, brainstorm ideas, or just get encouragement from people who get it—without scrolling past 100 irrelevant posts.
Access resources that keep you unstuck
In addition to the weekly content, you’ll get plug-and-play tools, swipe files, tech tutorials, and templates that make implementation simple—whether you're writing your first Instagram caption or setting up a referral workflow.
Designed to support both right now and what’s next
Camp doesn’t just help you market today—it equips you to keep showing up consistently and sustainably as your time, capacity, and practice evolve. You’ll leave with a complete system and the confidence to keep growing your impact long after camp ends.
Walk away with a full marketing system in place
By the end of camp, you’ll have a 90- and 180-day marketing plan tailored to your practice, plus the systems, scripts, and strategies to keep going. And as your practice grows, you’ll have the foundational skills and resources to keep building without starting over.
Do the work & Get Results…or it’s Free.
This isn't the type of course or mastermind that costs thousands of dollars and you are left to do it on your own (if you remember). This isn't the $20,000/year coaching program that is at inconvenient times or so big that you never get your questions answered.
At $997, Practice Grower's Camp costs WAY less than one month with a marketing agency AND if you do the work but aren’t happy with what you learn, you get your money back.
We are 100% committed to you successfully implementing these marketing skills into your practice. Super simple guarantee: If you do the work (meaning watch the lectures live or replay) and say to yourself “This really wasn’t worth it” then just message me and I’ll send you your money back.
We Help You Implement Marketing that Brings in New Patients
Go where your Patients are, Answer Their questions, and watch your practice grow!
Hear From Practice Owners Just Like You
it wasn't covered in school, but it's exactly what you need to know to grow your practice!
Hear From DPC Docs Just Like You
Simple Steps to Success
Attend the trainings (& watch the replay if you can't make it live!!)
Develop your ideal new patient avatar
Learn how to script content that speaks directly to your avatar
Create a playlist that each new prospective patient engages with to learn about you and your practice
Learn when, where, and how to post so you don't get stuck in tech purgatory or decision fatigue
Develop your "funnel" - how patients go from first seeing you to signing up
Learn how to automate your content schedule so your accounts keep posting engaging content even when you're on vacay (or just taking a personal day!)
Simple Steps to Success
🔴 Watch weekly lessons on your schedule—no Zooms, no calendar conflicts, and 100% summer-friendly.
🔴 Identify your ideal new patient avatar so you can attract the right people without sounding generic or salesy.
🔴 Craft message-first content that speaks directly to your audience and positions you as the trusted expert.
🔴 Build a marketing orbit, not a funnel—one that gently draws people in through education and trust, not pressure.
🔴 Learn where and how to show up (online or in-person) so you’re seen and remembered by the right people.
🔴 Plan your 90- and 180-day growth strategy, pillar by pillar, so you always know what to do next.
🔴 Automate your orbit layers so patients keep discovering you even when you're off-duty
What client say about us
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Lorem Ipsum is simply dummy text of the printing
and typesetting industry. Lorem Ipsum has been
he industry's standard dummy text ever since the
1500s, when an unknown printer took a galley of
type and scrambled.
Darcel Ballentine
Barone LLC.
Frequently Asked Questions
Why should we trust you, Phil??
I've been marketing to patients for the last TEN years way back before instagram was even relevant! Content creation and digital marketing are my jam and have been a huge part of my pediatric practice success. You can follow me on any of the social media platforms like instagram @philbouchermd.
Over the past 3 years, I’ve helped over 100 private practice owners start & grow their online platforms. Prior to 2022, it was in the physician coaching, online course, and professional speaking/advocacy space. In 2022, I’ve focused specifically on helping private practices create their OWN marketing machine in 10 minutes per day. We did our first Practice Marketing Lab in December ‘22 and again in January '23 and again in June '24. I've helped hundreds of practice owner create sustabinable marketing plans that bring in new patients to their practices.
What is the format?
I've done every single approach to teaching practice marketing to busy practice owners.
Here's what I've found doesn't work best:
Zoom Lectures ...hard to make the session times work and too distracted to focus & get results.
Courses....hard to find the time/motivation/passwords to login and make the progress.
Masterminds...Zooms but in a group so your questions don't get answered and it's even easier to get distracted/multitask.
What I've found works best for over busy professionals: the asynchronous group hybrid!
Asynchronous...meaning you learn the material ON YOUR TIME. You get the weekly lecture links delivered directly over text message so there's no finding logins or lost emails. The lectures takes around 30 minute of listening plus 20 minutes of homework for planning and implementation.
+
Group...meaning you have a cohort that's going through all the materials, doing the homework, and sharing what they're figuring out. We have a shared chat space to share learnings, post wins, and work through questions.
How is it delivered?
The Practice Growers Camp is delivered over six weeks in a fully asynchronous format, designed intentionally for busy practice owners juggling clinical work, family life, and summer schedules. There are no live Zoom calls to cram into your calendar—each week you’ll receive a focused lesson that you can watch on your own time, at your own pace. These lessons walk you through the most essential elements of building your marketing orbit, from defining your ideal patient and crafting compelling content, to designing a referral system and automating your outreach.
Alongside the weekly content, you’ll be part of a small, supportive group chat where you can share wins, ask questions, and stay accountable—without being overwhelmed. You’ll also get access to a growing library of swipe files, templates, tech walkthroughs, and examples so you never feel stuck staring at a blank page or camera lens. Every part of the camp is crafted to help you actually implement, not just learn—so that by the end, your practice has real marketing momentum and you have the clarity, confidence, and systems to keep it going.
How much does it cost?
This isn’t one of those $3,000 courses you sign up for with the best intentions and then never get around to....you're not going to lose login credentials and forget about it for 6 months.
The cost is $997. This is group learning sessions with private practice owners. Replays are available shortly after the session concludes. If you can’t make it live, you can submit questions in advance and then watch the replays.
A typical marketing agency charges $1500-3000/month and most practices breakup with their marketing agency after just 4.5 months because “they just don’t get what we do and their posts just don’t engage or lead to new patient interest”….patients want to hear from YOU about what matters to them and marketing agencies just cannot easily replicate what you can do in 10 minutes per day without any fancy equipment.
Because I just want you to be successful, I’m going to make you a special offer. If you do the work and say to yourself “This really wasn’t worth it” then just message me and I’ll send you your money back.
What happens when camp is over? Ongoing access?
You'll continue to grow your orbit and your practice!! Lessons will always be available for a refresh when you need it!
Ready To Join?
Practice Growers Camp
Watch your practice grow as you learn & implement proven practice marketing strategies!
Camp Starts June 1, 2025
Total value: $9488
Total Cost: $997
What You'll Leave With:
✅ A 90- and 180-day strategic marketing plan tailored to your practice goals and phase of growth
✅ Clear messaging that speaks directly to your ideal patient and builds instant trust
✅ A repeatable process for creating content that educates, attracts, and converts—without feeling salesy
✅ A sustainable, multi-layered marketing orbit that keeps working even when you're not
✅ Technical confidence to show up online, delegate wisely, and avoid digital overwhelm
✅ A network of fellow practice owners who get it—and will keep cheering you on long after camp ends
Copyright: © 2025 Boucher Consulting - All Rights Reserved
Copyright: © 2025 Boucher Consulting - All Rights Reserved